• Media Manager

    Requisition ID
    2017-2474
    # of Openings
    1
    Employment Status
    Full Time
    Posted Date
    11 months ago(12/1/2017 10:24 AM)
    Job Family
    Administrative/Managerial
    Company
    ECPI University
    State/Province
    VA
    City
    Virginia Beach
  • Overview

    ECPI University, with campuses in Virginia, North Carolina, South Carolina, Florida and Online, is a recognized leader in awarding STEM+H degrees through innovative delivery of education to meet the needs of military and new-traditional students. ECPI University offers Master’s, Bachelor’s, and Associate’s degrees, and certification training in Technology, Health Science, Business, Criminal Justice and Culinary Arts. For over 50 years, ECPI University has been helping students achieve their educational and career goals in a hands-on, student-centered environment, while working collaboratively with employers to ensure our graduates have the knowledge and skills they need to be successful. Growth at our university creates the need for dynamic, caring professionals who are dedicated to making a difference in people's lives. 

     

    The Media Manager reports directly to the University Director of Marketing. The Media Manager will be primarily responsible for managing all traditional media initiatives, including the planning and coordination of all media buys through a third party advertising agency. Working closely with the University Director and other University stakeholders, the Media Manager will devise plans for media buying, manage all ad placements through an agency; ensuring buying stays within budget and measure the effectiveness of all placements. Plan and execute broadcast, print, outdoor and other traditional media outlets.

    Responsibilities

    • Determine effective media usage by providing research information and guidance on plans, budget allocations, industry standard measurement tools, execution and post-analysis of the buys.
    • Manage the planning, negotiation and analysis for all media vehicles.
    • Work directly with the University Director and various University stakeholders to develop media strategy briefs. 
    • Learn all phases of the University’s marketing objectives.
    • Prepare and present media plans, as needed, including objectives, strategy, rationale, and all backup materials.
    • Supervise the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
    • Prepare media authorizations per approved plans/project requests.
    • Prepare buy releases upon authorizations.
    • Prepare budget recaps for University stakeholders.
    • Monitor and manage all broadcast buys through the negotiations process and checks final buys for adherence to guidelines.
    • Manage all traditional media productions – coordinate internal and external resources needed for all productions, while closely managing and reporting on executable timelines.
    • Participate in new business project assignments.
    • Assist University Director and Accounting department in reconciling variances and assure proper payments.
    • Maintain close contact with all media representatives seeking ways to better communicate with buying influence and seeking detailed information on market conditions.
    • Attend outside representations by the media for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.
    • Demonstrate creative, technical, and analytical skills.

    Qualifications

    Education/Experience:

    • Bachelor’s degree is preferred in business, advertising, marketing or communications.
    • Related experience within higher education or advertising industry is preferred.
    • Minimum 5 years’ experience.

     

    Skills/Abilities:

    • Ability to articulate a clear vision for the University
    • High energy, detail-oriented self-starter
    • Demonstrated research and analytic skills, as well as the ability to take disparate information (research data, brain storming ideas, etc.) and make strategic recommendations quickly
    • Excellent organizational skills and ability to prioritize and delegate responsibility

     

    What does ECPI University have to offer? 

    •  A focus on students and academic excellence 
    • Professional work environment 
    • Talented and committed co-workers 
    • An opportunity to make a difference while expanding your knowledge, skills and professional network 
    • Competitive compensation & benefits plan 


    ECPI University is proud to be an Equal Opportunity Employer.

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