Marketing Specialist - Talent Acquisition

Requisition ID
2023-9858
# of Openings
1
Employment Status
Full Time
Posted Date
3 months ago(11/27/2023 10:42 AM)
Job Family
Office/Clerical
Company
ECPI University
State
Virginia
City
Virginia Beach
Country
United States

Overview

This position can be a remote based position

 

Transform your Career at ECPI University

Since 1966, ECPI University’s employees have been dedicated to helping students achieve their academic and career goals through our unique education model.  Our culture is to prioritize our students’ success through the support of our dynamic team and industry focused curriculum. 

 

ECPI University provides a stable work environment, with professional growth opportunities, and competitive benefits. If you are interested in joining us in making a difference in students’ lives, we would love to hear from you to discuss the opportunity.

 

Benefits of Employment

ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:

  • Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
  • Competitive compensation and medical/dental benefit plans
  • PTO and holiday pay
  • 401(k) participation with possible employer contributions
  • Part-time and Adjunct employees have a different list of benefits that can be provided when requested

The Marketing Specialist will assist in the development and execution of marketing strategies for the Talent Acquisition department and other university departments as needed. They will help ensure that marketing strategies and actions strengthen the position and image of the brands, align with goals and meet outcome objectives. The marketing specialist with the with the help/guidance of the university marketing team will plan and measure the overall effectiveness of talent acquisition campaigns, job postings, social media channels and career websites in meeting university talent goals and metrics while maintaining the marketing budgets. This position will work closely with key internal stakeholders as well as with the ECPI University management and internal marketing teams.

 

Responsibilities

  • Work closely with Talent Acquisition team to develop brand right marketing goals, strategies and executions.
  • Organize, develop and report on marketing strategies and executions.
  • Develop marketing support activities and reporting needed to support the sales function of the brands.
  • Social Media Support
  • Manage in-house and vendor SEO relationship, setting goals, analyzing and reviewing reports and overseeing implantation of optimization and delivery to plan
  • Manage in-house and vendor digital media vendor relationship, setting goals, analyzing and reviewing reports and overseeing implantation of optimization and delivery to plan
  • Responsible for curating and facilitating creation of content for subsidiary website and blog (posts, articles, videos etc.) to ensure audience relevancy and repeat visitation. Monitor web metrics and reporting, responding to performance metrics and adjusting implementation plans accordingly
  • Oversee and create social media campaigns and content for talent acquisition purposes for the university and its subsidiary groups, including but not limited to blog and video development, frequent posts to trade magazines and social media outlets

Qualifications

Qualifications

  • Bachelor’s degree in Marketing or related field required.
  • Minimum of 2 years’ experience in marketing positions, specifically with talent acquisition/recruiting activities with demonstrated success developing and executing marketing strategies and quantifying success
  • Strong writing Copy editing skills required - must show flexibility in writing styles, including professional voice and creative approach to creating content
  • Demonstrated experience with managing marketing content in various talent acquisition/career sites such as LinkedIN, Indeed, Glassdoor, Facebook, Instragram, etc.
  • Utilizing AI tools preferred
  • Excellent organizational skills and the ability to meet deadlines
  • Excellent interpersonal skills especially with ability to work independently and as a part of a team

ECPI University is proud to be an Equal Opportunity Employer.

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